Key Takeaways:UK TikTok beauty trends blend science, sensorial self-care, and streamlining.Wellness shifts toward biohacking, supplements, and convenient daily recovery tools.Personal care grows via natural healing, grooming, and TikTok-driven discovery.Market research platform Spate is broadening its data horizons across the pond, presenting its UK TikTok Trends To Watch report. The study analyzes TikTok trend data specific to the UK beauty, wellness, and personal care space, highlighting what consumers are watching across the platform.“As TikTok continues to expand its global reach, we’re seeing strong synergies between trending content in the US and the UK,” Addison Cain, Senior Insights and Marketing Lead at Spate, told BeautyMatter. While the core trends are often identical or closely aligned, there is nuance in brand preferences, shaped by market availability and local content creators’ interpretations, Cain said.From scalp acne to foot detox pads, BeautyMatter unpacks the trends shaping discovery and purchase behavior from the unique perspective of the UK consumer.Streamlined Sensorial Self-CareThe report outlines how UK beauty trends emphasize streamlined routines and sensorial self-care. Consumers are leaning into products that allow them to multitask, including acne pads, plumping lip liners, and melting cleansing balms.K-beauty is infiltrating the UK market with textures and ingredient preferences, particularly through trends such as panthenol moisturizers and hydrogel masks (197K average weekly views), namely from brands including April Skin (7.5K average weekly views), COSRX, and Purito.